Understanding Invisible Influence Summary

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Key Takeaways about Invisible Influence Summary

  • Speaker: Jonah Berger, Associate Professor of Marketing, Wharton School of Business, University of Pennsylvania; Author Topic: ...
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  • Human behaviour is
  • This book is a close examination of the psychology behind behavioral decisions related to identity and branding.
  • This book explains how other people have an

Detailed Analysis of Invisible Influence Summary

This book reveals the subtle social forces that unconsciously shape our decisions, from what we buy to how we behave. Berger ... LAI exclusive speaker Jonah Berger, author of Invisible Influence

I discuss in detail the big idea I learned from the book "

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