Introduction to Hacking The Unconscious Rory Sutherland
Exploring Hacking The Unconscious Rory Sutherland reveals several interesting facts. Why are we irrational and unpredictable?
Hacking The Unconscious Rory Sutherland Comprehensive Overview
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Rory Sutherland
Summary & Highlights for Hacking The Unconscious Rory Sutherland
- Ever wondered why your perfectly logical idea still flops?
- The world is becoming at best a much bossier place, and at worst the site of major oppression and coercion.
- 90% of progress in business comes from exploiting the mess. Yet 90% of the effort is devoted to pretending it away.
- Rory Sutherland
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