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  • Chapter 11- New Product Development
  • From the book: Marketing by Grewal/Levy 2nd edition I DO NOT OWN THIS VIDEO IT BELONGS TO MCGRAWHILL Narrated ...
  • MGMT211 Ch 11 Developing and managing new products

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Adding Risk or Uncertain to UTHM DrRosmaini lectures for Welcome back to Bas 121 we're going through Chapter 11 - Developing and managing new products

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